4.1 Current Consumers’ Characteristics
4.1.1 4.1.1 Demographics
- Age : 21 to 35 years old
- Gender : Male and Female
- Education : Undergraduate, postgraduate and above
- Occupation : Homemakers, students to working adults
- Income Range : RM2000 – RM8000
- Allowance : RM200 – RM 1000
- Race & Ethnicity : All races
- Geographic Location : Urban
4.1.2 Physiographic
- Perception : Consumers who seek for high quality beverage
- Learning : Newspaper, magazines, blogs, friends
- Motivation & Needs : Products that satisfy their taste buds and have a refreshing sweet flavor
- Attitude & Personality : Brand and taste conscious
- Lifestyle : Modern, passionate
4.2 Stakeholders Characteristics
4.2.1
Primary
Chairman
Chairman is
responsible in setting up goals and supervising company business and
development with the board of directors.
Board of Directors
Directing and
managing the employees to achieve company’s goals.
Shareholders
Investing money to
the company in interest of a share on its profit.
Employees
Work for the company
in cooperation with their directors in order to achieve company’s goals.
Consumers
Spending money for
the goods produced by the company which contributes to the company revenue.
4.2.2
Secondary
Distributors
Provide service and
good while earning from the service provided.
Media
Helps company to
advertise the brands and the products to create awareness among consumers when
the company willingly invests for a scheduling time.
Banks
Provides loan as
funding backup to the company and as a finance agency that makes financial
procedure easier.
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