Situation Analysis Chapter 7: SWOT Analysis

7.1 Strength	7.2 Weakness
Freshly brewed tea leaves. Natural ingredient and free from preservatives and coloring. High-grade ultraviolet filters for water to be free from harmful bacteria. Signature creamy layer of fresh milk foam. 3 different ways to drink the signature tea according to personal preference. Signature seaweed extracts White pearls with lower calories. Cheaper price compare to competitors. Sugar and ice options.	Fewer outlets in Malaysia. Lack of variety in flavor. Has not advertised extensively in Malaysia. Indistinguishable packaging to other competitors, thus creating confusion among consumers.
7.3 Opportunities	7.4 Threats
Consumers are becoming more health conscious. The on-going bubble tea craze in the country. Research shows that eating or drinking sweets may decrease the production of stress-related hormone glucocorticoid.	Some consumers have a bad impression on bubble tea after the news of some bubble tea syrup containing DEHP surfaced. Male consumers tend to reject bubble tea because of its more feminine image. Inflation causes consumers not to spend more on dessert. Consumers still have the perception that bubble tea is high in calories and full of preservatives and coloring.